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- Media and Communication
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COURSE INTRODUCTION AND APPLICATION INFORMATION
media.comm.ieu.edu.tr
| Course Name | |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| Fall/Spring |
| Prerequisites | None | |||||
| Course Language | ||||||
| Course Type | Elective | |||||
| Course Level | - | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
WEEKLY SUBJECTS AND RELATED PREPARATION STUDIES
| Week | Subjects | Required Materials |
| 1 | Introduction | |
| 2 | Communication system, what is corporate communication? | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp. 1-37 |
| 3 | From communication to reputation | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007. |
| 4 | Corporate identity | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp.61-79 |
| 5 | Measuring corporate identity | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp.80-105 |
| 6 | Case Studies | |
| 7 | Midterm | |
| 8 | Corporate branding | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp. 106-130 |
| 9 | Developing corporate reputation | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp. 131-159 |
| 10 | Communicating with stakeholders | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp. 181-206 |
| 11 | Effectiveness of corporate communication | Riel, C. B. M. van.; Fombrun, Charles J., Essentials of Corporate Communication : Implementing Practices for Effective Reputation Management, Taylor & Francis Routledge, NY, 2007, pp. 207-227 |
| 12 | Corporate citizenship | Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994, pp. 112-164 |
| 13 | Corporate communication and the Media | Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994, pp. 165-185 |
| 14 | Crisis management | Michael B.Goodman, Corporate Communication:Theory and Practice, State University of New York Press, 1994, pp. 186-217 |
| 15 | Review of the semester | |
| 16 | Final Exam |
| Course Notes/Textbooks | Book chapters stated in weekly subjects and powerpoint presentations. |
| Suggested Readings/Materials | Paul Argenti, Corporate Communication, (Mc Graw Hill, 2009). |
EVALUATION SYSTEM
| Semester Activities | Number | Weigthing |
| Participation | 1 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 25 |
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 25 |
| Final Exam | 1 | 40 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 40 |
| Total |
ECTS / WORKLOAD TABLE
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 12 | 1 | |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 20 | |
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 20 | |
| Final Exams | 1 | 35 | |
| Total | 135 |
COURSE LEARNING OUTCOMES AND PROGRAM QUALIFICATIONS RELATIONSHIP
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To be able to critically discuss and interpret the theories, concepts and ideas that form the basis of media and communication discipline. | |||||
| 2 | To have the fundamental knowledge and ability to use the technical equipment and software programs required by the mediaproduction process. | |||||
| 3 | To be able to use the acquired theoretical knowledge in practice. | |||||
| 4 | To be able to critically interpret theoretical debates concerning the relations between the forms, agents, and factors that play a role in the field of media and communication. | |||||
| 5 | To be able to critically discuss and draw on theories, concepts and ideas that form the basis of other disciplines complementing the field of media and communication studies. | X | ||||
| 6 | To be informed about national, regional, and global issues and problems; to be able to generate problemsolving methods depending on the quality of evidence and research, and to acquire the ability to report those methods to the public. | |||||
| 7 | To be able to gather, scrutinize and use with scientific methods the necessary data to for the processes of production and distribution. | |||||
| 8 | To be able to use and develop the acquired knowledge and skills in a lifelong process towards personal and social goals. | |||||
| 9 | To be able to follow developments in new technologies of media and communication, as well as new methods of production, new media industries, and new theories; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale,” Level B1) | |||||
| 10 | To be able to use a second foreign language at the intermediate level. | |||||
| 11 | To be able to use computer software required by the discipline and to possess advancedlevel computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest